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iziSHOP has won a business innovation award

Szeged, December 21, 2009 – The Délmagyarország daily newspaper and the University of Szeged jointly presented the 6th annual Prestige Awards, of which the Business Innovation Prize was awarded to Hedz Hungary Ltd, the company which developed the iziSHOP eTicket, a new generation electronic transport ticket and pass solution.

This year is the 6th time the Delmagyarorszag daily newspaper and the University of Szeged have jointly awarded the Prestige Awards, which offer prizes in 8 catagories to the most outstanding businesses in the Southern Plains region. This year's Business Innovation Prize was awarded to Hedz Hungary Ltd.'s iziSHOP eTicket system, which provides a leading-edge solution for the purchase of electronic transportation tickets and passes.

The Award Gala took place on December 10th in the elegant Attila József Education and Information Centre, in the presence of many leaders and well-known individuals of the Southern Plains region's economic and social circles. The 6th Business Innovation Prize was presented by Szabó Gábor, the president of the University of Szeged, to Sándor Fejes, managing director of Hedz Hungary Ltd, which developed the iziSHOP eTicket solution. The Business Innovation Prize is awarded annually to that group or company whose product or service is expected to play a determining role in the present or future of that field.

Hedz Ltd's award-winning electronic transport ticket system allows travellers to purchase and use their tickets or passes on their mobile telephones, thus avoiding long queues at ticket offices. A version of iziSHOP eTicket, which was designed specificially for mobile telephones, mTicket, was launched in January 2009 in Pecs, with the Pecs Transport System. The service presently offers two types of time-based tickets and three types of passes which can be purchased by mobile telephone or via the internet, and charged to the user's bank card. CIB Bank is iziSHOP's banking partner. There are additional options available through the iziSHOP eTicket system which allow electronic tickets to be purchased not only by mobile telephone and internet, but also at traditional ticket offices and the validity of electronic tickets can be checked by simply scanning the bar code of the traveller's identification card, student card or address card. This system does require the installation of code scanning terminals on the transportation vehicles, to allow the tickets/passes to be centrally verified. A particular feature of this system is that it makes the purchase and use of tickets much simpler, and it should be noted that it also offers an attractive alternative to the, expensive to initiate, transport card systems.



Hedz Hungary Ltd. – www.hedz.hu
Hedz Ltd is a software technology company specializing in unique mobile payment and mobile banking applications. Hedz offers public utilities, banks and other service providers with solutions to help increase efficiency through the development of mobile telephone-based electronic channels. The company’s main products include the HMB mobile banking system developed for banks, a highly secure authentication system iziSEC, a full-range of billing and payment services (EBPP) for public utilities through moBill (www.mo-bill.hu), as well as a service which is one of a kind in Europe, developed for transportation and entertainment applications, allowing bank card payments via mobile telephone, iziSHOP (www.izishop.hu).

CIB Bank - www.cib.hu
CIB Bank is a member of Italy’s largest banking group, Intesa Sanpaolo. In its 30 years of service, it has developed from an exclusively corporate bank to becoming Hungary’s second largest commercial bank, providing complete commercial and investment services to corporations, governmental agencies, companies and private clients. CIB is not only a bank, but a banking group, which includes a leading leasing company and successful investment enterprises. CIB Bank considers the development and support of innovative solutions to be of prime importance, thus are pleased to be Hedz Hungary Ltd.’s financial partner.

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